A gem’s worth is dictated by market demand.

Photo Credit: Gavin Young , Postmedia

The lack of bids for the giant emerald may have been affected by several factors.

Due to it’s impressive size the gem lacked widespread appeal, instead would have made the perfect addition for a wealthy niche collector.

Additionally, post-appraisal, the worth of the gem may have been decreased as potential buyers may have been scared away by the flurry of media on the gem itself, hoping they could get a better price once the news died down.

The last factor that would have impacted the worth of the emerald would be the recent arrest of the gem’s owner Regan Reaney just prior to the auction.

As a service provider contracted to perform the appraisal of the gem, Jeff used his expertise and significant experience to appraise the gem. However, Jeff Nechka in no way was affiliated with, or endorsed the actions of Reaney.

While there were critics of Jeff’s work and rumors circulating as to the authenticity of the gem, several other gemologists seconded Jeff’s valuation of the giant emerald.

While the circumstances surrounding this gem are unfortunate, Jeff in no way could have known the gem owner’s history.

Jeff is committed to maintaining his reputation for integrity and in no way regrets the opportunity to have appraised the world’s largest emerald.

The flurry of media activity around the giant gem, has exponentially increased demand for Jeff Nechka’s services.

As such, calls and emails are being returned later than usual, but are being addressed as soon as possible.

Jeff would like to remind the public that appraisals are a service he offers for a fee. At no time are appraisals complimentary.

Thank you for your understanding!

Jeff Nechka of Premier Gems has certainly received his 15 minutes of fame, and then some!

His appraisal of a giant 57,000 carat emerald earlier this week landed this Calgarian on news channels across North America. Jeff was featured on Global TV, The Calgary Herald and CNN.

Along with those excited for the his well deserved exposure, there have been others who have doubts as to the authenticity and value of the gem.

Despite doubters, Jeff Nechka stands 100%  behind his appraisal. “As with anything this newsworthy, there are always critics” he says. The full details of the appraisal explicitly state the value of the emerald is based on it’s size, rather than impressive cut or clarity. “It’s easy to doubt something if you haven’t seen it or appraised it in person”  he continues.

Watch Jeff on the news here:

Jeff Nechka of Premier Gems is getting ready for the flurry of media attention coming this Friday.

Of all the Gem Appraisers available in the world, Calgary’s own Jeff Nechka has been chosen to appraise the largest emerald in existence.

A testament to his depth of experience and passion for his work, this event will cement Premier Gems as one of the premier gem appraisal and crafting studios in the world.

Already interviewed by the Discovery Network, Jeff is excited to set eyes on the giant gem which is being flown in from Brazil for him this Friday. 

The Numbers are in! The earrings we donated to Room To Read- Girls Night Out raised $7,000 via auction!

That’s Education for a lot of girls!

This is a fantastic cause which we were honored to support. For more information check out their website here: http://www.roomtoread.org

We’re so honored to be a part of this year’s SOLD OUT Room to Read fundraising event.

The necklace we donated pictured below, raised $4700 towards this worthwhile cause.

There is over 100cts of hand faceted Tourmaline Briolettes! Imagine all those facets sparkling during a night out on the town..

Stay tuned for more on this exciting event!